Denim meets Peloton
What do you get when you cross a love for denim with a passion for long rides, empty roads, and coffee stops? Exactly: a collaboration that blurs the lines between style and sport.
Butcher of Blue x Live Slow Ride Fast is a collection that stands for freedom, adventure, and living life at your own pace.
What is Live Slow Ride Fast?
LSRF is more than a brand; it's a lifestyle. Founded by former professional cyclist Laurens ten Dam, LSRF is about conscious living, enjoying the moment, and a love for cycling. Whether you're conquering 200 kilometers through the mountains or doing your round through the polder, it's not about speed. It's about the story you create along the way.
From sand to sea: inspired by our surroundings
For this collaboration, we looked at the colors of our roots: the deep blue of the North Sea, the earthy tones of sand and dunes, and the grey of asphalt after a summer shower. The result? A collection that not only looks good on the bike but off it too.
We brought:
- Technical cycling apparel that performs
- Casual wear you proudly sport on your rest day
- And of course: quality you can feel in every fiber.
A shared passion for craftsmanship
Both LSRF and Butcher of Blue are about authenticity, character, and community. We believe in products you'll enjoy wearing for years and in stories that unfold along the way. This collection is an ode to that feeling and to everyone who rides their own ride, in their own way.
LSRF x Butcher of Blue
What do you get when you cross a love for denim with a passion for long rides, empty roads, and coffee stops? Exactly: a collaboration that blurs the lines between style and sport.
Butcher of Blue x Live Slow Ride Fast is a collection that stands for freedom, adventure, and living life at your own pace.
What is Live Slow Ride Fast?
LSRF is more than a brand; it's a lifestyle. Founded by former professional cyclist Laurens ten Dam, LSRF is about conscious living, enjoying the moment, and a love for cycling. Whether you're conquering 200 kilometers through the mountains or doing your round through the polder, it's not about speed. It's about the story you create along the way.
From sand to sea: inspired by our surroundings
For this collaboration, we looked at the colors of our roots: the deep blue of the North Sea, the earthy tones of sand and dunes, and the grey of asphalt after a summer shower. The result? A collection that not only looks good on the bike but off it too.
We brought:
- Technical cycling apparel that performs
- Casual wear you proudly sport on your rest day
- And of course: quality you can feel in every fiber.
A shared passion for craftsmanship
Both LSRF and Butcher of Blue are about authenticity, character, and community. We believe in products you'll enjoy wearing for years and in stories that unfold along the way. This collection is an ode to that feeling and to everyone who rides their own ride, in their own way.